Meet Brad VerSteeg: Building Stronger Roots in Southwest Minnesota

We’re proud to welcome Brad VerSteeg as our new Regional Sales Manager for Southwest Minnesota! A seasoned professional with deep ties to agriculture and a passion for independent seed companies, Brad brings a wealth of experience, a family-first mindset and a commitment to helping farmers grow their legacies.

Brad grew up on a diversified family farm in Rock County, Minnesota, raising corn, soybeans, alfalfa and oats alongside livestock. With a background steeped in agriculture and years of experience in the seed industry, Brad’s journey has come full circle — back to an independent, family-owned seed company.

After earning his Bachelor of Science in Agricultural Systems Technology and Business from South Dakota State University (Go Jacks!), Brad initially envisioned a career in the equipment industry. However, the pull of working closely with farmers led him to his first role with a family-owned seed company, and he hasn’t looked back since.

“I discovered Latham Seeds on Facebook, and I couldn’t be happier to join this incredible team,” Brad says. “I’m excited to build distribution in Southwest Minnesota and help our dealers grow and succeed. My favorite part of the job is finding the right person to join the Latham family, supporting their growth and watching them achieve success.”

Brad’s story is also one of family, tradition and connection. He still enjoys time on his family’s 750-acre farm, riding motorcycles, snowmobiling with his son Tate and gathering with loved ones. And speaking of family traditions, Brad’s grandmother was a WWII war bride from Japan — a unique chapter in the VerSteeg family history.

At the heart of Brad’s story is a shared value with Latham Seeds: the importance of family. It’s why he’s excited to join an independent company that understands the legacy-building work farmers do every day. “I look forward to bringing my past experience and blending it with Latham’s tools and processes to serve our dealers and customers.”

To wrap things up — and to celebrate the VerSteeg family’s love of food and togetherness — we’re thrilled to share one of Brad’s favorite family recipes: The VerSteeg Lettuce Salad. Handcrafted by the VerSteeg men at family gatherings, it’s a simple yet flavorful dish made with shredded lettuce, chopped onion, boiled eggs, bacon, a little bacon grease and a splash of vinegar. It’s a dish that’s as timeless as the traditions it represents.

So, here’s to new beginnings with Brad VerSteeg, stronger roots in Southwest Minnesota, and the family recipes that bring us together.