In a special moment of gratitude in front of thousands of Cyclone fans, Don Latham, Vietnam veteran and former vice president of Latham Seeds, was honored as the Military Hero of the Game at Iowa State University’s football game on Sept. 21. This distinguished recognition is part of ISU’s ongoing Military Hero of the Game program, which celebrates the service and dedication of active-duty military and veterans.
A Legacy of Service and Leadership
Don Latham’s commitment to country extends back to his days as a U.S. Army officer during the Vietnam War. Serving from 1967 to 1969, Latham was tasked with responsibilities that required courage and leadership under incredibly challenging conditions. Reflecting on his service years later, he recalls both the friendships forged and the profound lessons that helped shape the way he approached leadership and innovation in business.
In 2021, Don shared his Vietnam experience in an interview, reflecting on the sacrifices made by his fellow servicemen and women, as well as the lasting impact it had on his life and career. He continues to serve others, not only through his work in agriculture but also through his advocacy for veterans’ causes.
ISU’s Military Hero of the Game Program
The Military Hero of the Game initiative at Iowa State University allows Cyclone Nation to pause and recognize the brave men and women who have served in the U.S. Armed Forces. During halftime at each home game in Ames, Iowa, one veteran or active-duty service member is invited onto the field for a special presentation. This powerful moment highlights the service, courage and dedication of those who have defended our freedoms.
A Day of Celebration: The Latham Seeds Cyclone Tailgate
In a perfect alignment of celebration and gratitude, Don’s Hero of the Game award coincided with Latham Seeds’ annual Cyclone Tailgate, an event we look forward to every year as we gather with dealers, customers and friends. This tailgate is a Latham Seeds tradition, and this year’s festivities took on even greater meaning as we honored Don’s legacy — in the military and as a leader in the agricultural industry.