Amy Rohe Leads Latham’s Sales Team to New Heights

Whether she’s helping plan a Virtual Latham® Dealer Kickoff or planning a road trip to visit dealers across the Upper Midwest, Amy Rohe (pronounced ROY) approaches the task at hand with the same gusto. Her positive energy, combined with a background in sales with a bachelor’s degree in Business Management from Iowa State University, are the main reasons she was promoted to sales manager at Latham Hi‑Tech Seeds. She joined our company in March 2010 as assistant sales manager.

Amy’s biggest piece of advice to people pursuing careers in agriculture is, “Find a career that will enable you to do what you love. Do it and do it well. Always be coachable because you can learn something new every day.”

“Be coachable” is the Rohe family mantra. Amy and her husband, Bryan, are the proud parents of three very active boys ages 14, 13 and 8. Their summers are spent riding horses and competing in baseball through 3T’s All Star Sports Academy.

“Our boys have fallen in love with the game of baseball,” says Amy. “They are part of a wonderful program that teaches them the value of hard work and sportsmanship. They also learn to trust the process. There is so much to learn from the game of baseball both on and off the field. One lesson that is so relevant to many other things in life is that it takes a team to win. We can have a few superstars that make big plays, but we need to play as a team. We need to pick each other up on those off days, communicate, show up and give it our all to accomplish team goals. Teams that put team goals ahead of individual goals have a winning record.”

Latham’s Sales Team has experienced 15 consecutive years of growth.

“We have an amazing team at Latham,” says Amy. “We have team members who have many years of experience and others who are just getting into their groove, but each of us appreciates what we all have to offer. We embrace our diverse backgrounds. We listen and learn from each other. This make us stronger. There is nothing better than knowing you are making a difference!

“Building a strong team, working together to reach our goals, tackling our stretch goals head on, and finding opportunities – all while having fun – is what we do best. This is more than a job; it’s how we live our lives and how we do business.”

Amy adds, “The one thing about this company that has been very evident since the day I started is that our leadership not only talks the talk but walks the walk. We try to always do the right thing. Faith and family come first. We show up and work hard. We work together as a team to overcome whatever comes our way and then we celebrate our successes!”

People make a world of difference, adds Amy. “Our leadership has set the vision and lives it daily. We have a team that thinks outside the box and embraces new ideas. We are innovative while keeping true to our traditions, such as hospitality and the spirit of farmer helping farmer. We also focus on personal development for our team members.

“I am thankful to be surrounded by a team that fosters an environment of growing individuals. I have learned so much over the past 10 years. I have been encouraged to push myself to learn new things while understanding that I am a wife, mother, daughter, and friend,” says Amy. “A work/life balance isn’t something that just happens. It is intentional and can work if you have the right team to support you.”

In the spirit of teamwork and baseball, today Amy is sharing with us one of her family’s favorite recipes for pulled chicken. Pair it with fresh sweet corn and watermelon for an easy fix on a busy summer day or night.