Wear Red in September for Blood Cancer Awareness
Latham Hi‑Tech Seeds has launched its “Sowing Seeds of Hope” campaign, a three-year effort to raise $75,000 for the American Cancer Society. How will we reach our goal? For every unit of LH 3937 VT2 PRO, LH 5245 VT2 PRO and LH 6477 VT2 PRO sold, Latham Seeds will donate $1 to the American Cancer Society. Other fundraising efforts include supporting local Relay for Life events and providing an employee donation match.
September is Blood Cancer Awareness Month and also coincides with the fall harvest day in 2009 when former company president Bill Latham was diagnosed with Acute Myelogenous Leukemia (AML).
“I can recall that day like it was yesterday,” says third-generation seedsman John Latham, president of family-owned Latham Seeds in Alexander, Iowa. “Dad was doing what he loved, harvesting research plots, when he didn’t feel well at all. We rushed him to a nearby hospital and then he was transferred to Mayo Clinic.”
Adds Chief Financial Officer Chris Latham, “We could see the look on the doctor’s face and knew it was serious. We didn’t know what AML was, but we learned very quickly.”
Thanks to medical advancements and a stem cell transplant, Bill Latham’s life was extended for nearly six years. It was invaluable time that allowed Bill to meet his youngest granddaughter and enjoy time with his five grandchildren while also passing down business advice to his sons.
“The extra years we had with our dad were a gift beyond words,” John says. “Our mom is a two-time cancer survivor. Because the American Cancer Society has provided our family with resources, support and so much hope, we’re committed to help raise cancer awareness and funds.” Watch the video below to learn more about “Sowing Seeds of Hope.”
To help increase awareness of blood cancers, Latham Seeds is inviting the public to join its team members and sales organization in wearing red clothing.
“We encourage you to share photos of you and your family members wearing red to Facebook, Twitter and Instagram using the hashtags #ThisIsBloodCancer, #BCAM2022 and #LathamSeeds,” says Shannon Latham, vice president, Latham Seeds.
“You and your family also can recognize Blood Cancer Awareness Month by enjoying healthy meals at home,” says Shannon Latham. “It just wouldn’t be a Friday on ‘The Field Position’ blog without a recipe. Today we’re sharing one from the American Cancer Society for Tomato and Basil Frittata. Frittatas are a great way to use garden-fresh produce before cooler autumn temperatures arrive. Enjoy!”