Our focus remains on providing options for our farmers when it comes to our precision ag offerings. Just like we do with the diversity of our product lineup.
For farmers who want to invest their own time into working with their data, we will use the Climate FieldView™ (CFV) Platform to help them uncover valuable resources to better their operations. For farmers who want to benefit from using their data but don’t want to spend their own time organizing and analyzing it, we will use our Data ForwardSM Platform. Both platforms provide excellent opportunities for using farmers’ data. The major difference is that one platform is “farmer led,” and the other is “Latham led.”
Data Forward is the approach we take to help customers use their data to increase profitability and to help them make the best product selections for every acre. We typically meet to discuss the soil types, weed pressure or other challenges in each field, as well as management practices used. Data Forward helps us gain insights from their yield data, which can help us understand each field’s productivity on a deeper level. It also helps us select the best genetics and trait package for each acre.
A key part of our Data Forward program is “Yield Analysis with Insights.” Using planting and yield data, we can analyze yield against many different factors to help with seed placement. One example is looking at yield based on planting date and also using harvested moisture to guide next season’s discussion on particular hybrid maturities and drydown characteristics.
Dealers can encourage their customers, who are using the Data Forward Platform, to conduct their own on-farm experiments. They might be interested in comparing results from soybeans tolerant to Iron Deficiency Chlorosis (IDC) to an in-furrow treatment for IDC, or maybe they’re interested in conducting a hybrid seeding rate study to find the sweet spot for seeding rates on their farm. These are just a couple quick examples. All farmers think about the best ways to manage their unique challenges in each field, and Data Forward provides a way for both you and them to make better placement and product decisions.
Data Forward also encompasses our commitment to the quality for which we stand. We work with farmers to collect the best data by calibrating equipment and programming monitors, so they can accurately track the history in each field. We layer all the data a farmer has available, from planting and soil sampling, to spray and harvest operations. It is one thing to use a yield map to make some changes for the next season, but it’s a much more meaningful tool to build quality data over time. By organizing years of data within each field, we can help a farmer gain insights he or she may have never considered by scouting from the truck or combine windshield.
Data Forward is our approach to helping customers use their data now and to also build that powerful resource for the future. Many farmers may be in the early stages of collecting data, so we want to help them see the benefits of using what they have now. We also want to show them how building their data for a few years can provide valuable insights. We use those data layers to create powerful Management Zones for each field, allowing a farmer to see value from technologies like variable rate seeding or fertility.
Feel free to contact me at the Latham office if you’re interested in learning more!
