Promoting Pork Producers is Trish Cook’s Passion

She may be the first female president of the Iowa Pork Producers Association, but Trish Cook of Buchanan County is also the first to downplay the distinction.

“I have a lot of passion for our industry – for the people and the animals,” says Trish, who served on the IPPA board for four years before being elected president in January 2023. “I really don’t think about it as being the first female. Like so many others, when a job needs to get done, I just do it!”

Trish was one of eight kids to grow up on the family farm in Eastern Iowa, where her parents raised corn, soybeans, pigs, cattle and turkeys. While she helped on the farm when needed, Trish was much more interested in the business classes she took in high school, especially accounting, which she majored in at Iowa State University. She worked 11 years at Rockwell Collins in finance and accounting before leaving to help run the farm that she and her husband, Aaron, built near Winthrop, Iowa. By then, the couple had three kids: Holly, Spencer and Kirby.

“We raised our kids on the same farm as we raise pigs,” Trish says. “I couldn’t think of a better place to raise a family.”

Trish and Aaron are third-generation farmers. After graduating with an ag studies degree from ISU, Aaron returned to the family farm and over time built a 1,200-sow, farrow-to-finish pig farm, which markets 32,000 pigs annually. The farm also includes 1,200 acres of corn and soybeans. In past years, the Cooks have been named Master Pork Producers as well as IPPA Pork All-Americans.

On the farm, Aaron oversees the grain operations, feed delivery from the mill, equipment maintenance and four employees, while Trish manages human resources, payroll and accounting. She also sources all ingredients, including amino acids, soybean meal and corn, to run their on-farm feed mill. Aaron’s dad and uncle retired from the farm in 2022 but still help out in the fall and spring.

“Our family is proud to raise nutritious, delicious pork,” Trish says. “When people ask me what I do for a living, I am always proud to tell them that I am a hog farmer!”

Besides advocating for pork produces every day, Trish looks for opportunities to raise public awareness about the industry. One of her favorite marketing campaigns to date is IPPA’s viral “Purchase Moore Hamann Bacon” with Iowa State football players. IPPA partnered with the four ISU athletes — Myles Purchase, Tyler Moore, Tommy Hamann and Caleb Bacon — to create the promotion, which became a viral sensation with more than 10 million impressions.

“This has been such a fun marketing campaign,” Trish says. “We started with Purchase Moore Hamann Bacon, and then added (Alec) Cook and (Zach) Lovett to the mix.”

The light-hearted promotion to encourage people to buy more pork products — specifically ham and bacon — resulted in donations of more than $10,000 worth of pork to food pantries selected by the six ISU players. That equates to more than 13,300 servings of pork to help fight food insecurity.

“We’re grateful that this promotion came along at a good time to put smiles on a lot of people’s faces, including Iowa’s hard-working pig farmers,” Trish says. “The players have been fantastic to work with, and we’re glad to support them through this (name, image and likeness) agreement.”

One of Trish’s favorite recipes includes pork, of course! This Cuban braid is both beautiful and tasty. When Trish makes it, she says “it really does look like the picture!”

Here’s a video to see how to make it. Video courtesy of Iowa Pork.